Marketing & Branding
Shine your true authenticity with great branding
We are here to complement whatever it is that you need to take your venture and vision to the next level with clear marketing plan and detailed action plan to follow!
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Marketing
Creativity
Originality
Harmony
Marketing
Marketing refers to the strategies and preparation you do to get your product or service ready to sell and identifying the target customers for your product. Marketing is a long-term forward-looking process whereby you determine how you're going to package and brand your product and design it to appeal to the target market you seek to capitalize on. Branding is the process that is involved in creating a unique name and image for a product, and/or a service and/or a company in the consumers' mind. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Your brand represents who you are – your company values and influence.
Creativity
Our creative service is an individual art. We use creative methods to keep the business model simple , yet – advanced and Innovative. We treat each of our clients as a different master piece, and when the project is complete, we show it off in the art gala. Creativity is defined as a mental characteristic that allows a person to think outside of the box, which results in innovative or different approaches to a particular task. Our Creative Thinking is our way of looking at problems or situations from a fresh perspective that suggests unorthodox solutions (which may look unsettling at first). Our Creative thinking process is stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking.
Originality
Our real secret is that we create originality for each target market. Successful marketing involves significant groundwork in terms of clearly studying your target market. What are the needs of your customers? How will you address them? What is most important to them in terms of how much emphasis you should put on different aspects of your product or service? The needs and drivers for individuals in their early 20's differ greatly from individuals in their early 50's, so taking the time to assess your target market comprehensively is important. The branding and messaging you'll need to reach different groups will vary, and to ensure a successful advertising campaign you need to ensure you effectively communicate to these groups.
Harmony
We don't automatically accept cause and effect relationships, or estimates of the existence of a fact from the known existence of other facts. Although it might be useful in providing basis for action and in creating "what if" scenarios to simulate different realities or possible situations, we hold that assumptions are dangerous when accepted as reality without thorough examination. Market research can be done comprehensively, but if the advertising doesn't take place the target market will never know about your product or service. Conversely, a brilliant advertising campaign can be launched, but if it targets the market inappropriately your product or service may not sell. Looking at both advertising and marketing and linking the market research to your advertising will ensure your work effectively drives the sales your business needs to succeed while balancing all marketing principles and factors in harmony.
Branding
"The first step is you have to say that you can"
Will Smith
Branding Process
Brand Recognition
Branding Process
Branding is the process that's involved in creating a unique name and image for a product, and/or a service and/or a company in the consumers' mind. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Your brand represents who you are. We take action in finding out your value and influence – the key to a perfect brand. We specialize in finding and creating the unique you – by first getting to know you – your brand.
Brand Recognition
This will follow your brand recognition, in which we will shine your brand true authenticity. When considering applying the branding to the advertising and marketing protocols it is important that you take the time to address both aspects of selling your product comprehensively.
Marketing Plan
A Good Marketing Plan Outlines the Principles of Marketing First – and Advertising Second. Through the art of marketing, your brand will reach new heights. Specific and custom-tailored strategies will shine your brand, and advertising will guide it. Advertising your brand is the engine to your marketing. We create a niche target audience that will be inspired by who you are. Advertising and Marketing are concepts that many people consider describing the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due attention to each.
Effective Advertising
Shine your light and let the whole world see it!
Advertising refers to the process of promoting your product or service to the marketplace. Ensuring that you are effectively getting your product known to your target customers and emphasizing the benefits to them is important when it comes to driving successful sales. So, where marketing involves the ground work of branding and researching the needs of your target market, advertising is the process whereby you actually communicate with your target market.
Advertising Campaigns
Creative Thinking
Target Audience
Clear Message
Advertising Campaigns
Advertising Campaign is defined as a series of advertisement messages that share a single idea and theme which make up an Integrated Marketing Communication (IMC). In this platform we group the ideas, beliefs, and concepts into one large media base which can be communicated through numerous venues, television, radio, or online to name a few. We ensure that all forms of communications and messages are carefully linked together, and consistent with our marketing research that will be on identifying the most effective venues for our target audience. A product could have a terrific online campaign, but if your market research has identified seniors as the key target market that would not likely be the most effective use of your advertising dollars. For many target customers social media is becoming an ever more popular focus for advertising campaign as it can be a very inexpensive way to reach many different users.
Creative Thinking
Our Creative Thinking process is stimulated both by an unstructured process such as brainstorming, and by a structured process such as lateral thinking. We don't allow any Assumptions, just as we don’t automatically accept cause and effect relationships or estimates of the existence of a fact from the known existence of other facts. Although it might be useful in providing basis for action and in creating "what if" scenarios to simulate different realities or possible situations, we hold that assumptions are dangerous when accepted as reality without thorough examination. We utilize our extensive network of friends, affiliates, and business partners for generating new quality leads and opportunities, by making the right connections in the perfect setting of time and place. We maximize results through a “multi-touch” contact effort that includes variety of customized outbound approaches such as targeted phone calls, emails, social media push and pull strategy, and applicable inbound techniques of social media, websites, and blogs.
Target Audience
Rule # 1 – We Identify and Target the Audience: we keep it simple and follow the basic principles for maximizing advertising dollars return. We first need to really get to know our average customer. Having a good working knowledge of who comes in and buys our products most often (age, gender, occupation, average income, etc.) will be invaluable when coming up with the message and our targeted outlets. We spend this time to acquire this valuable data so you can use it as one of your largest indicators of where your advertising budget should go, allowing you to reach the people most likely to be interested in your business and its services.
Clear Message
Rule # 2 – We Stay on Message: Advertising is, in essence, telling a story – we need to define how it begins, what the lessons are along the way, and where people can hear the story itself. In addition, we need to make sure that this story makes sense, is applicable to the business, and is of interest to our potential customers. We need to Make it short and sweet – not to tell too many things as it is one of the best ways to ensure customer confusion. We pick something that sets the business apart from the competition and help the customers to associate that message with our brand.
"A Vision without Execution is just hallucination"
Henry Ford
Marketing VS Advertising
Some say that Marketing is the business outfit – while the Advertising is the business voice. When considering both advertising and marketing it is important that you take the time to address both aspects of selling your product comprehensively. Market research can be done comprehensively, but if the advertising does not take place the target market will never know about your product or service. Conversely, a brilliant advertising campaign can be launched, but if it targets the market inappropriately your product or service may not sell. Looking at both advertising and marketing and linking the market research to your advertising will ensure your work effectively drives the sales your business needs to succeed.
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