Marketing & Branding
Shine your true authenticity with great branding
We are here to complement whatever it is that you need to take your venture and vision to the next level with clear marketing plan and detailed action plan to follow!
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Marketing refers to the strategies and preparation you do to get your product or service ready to sell and identifying the target customers for your product. Marketing is a long-term forward-looking process whereby you determine how you're going to package and brand your product and design it to appeal to the target market you seek to capitalize on. Branding is the process that is involved in creating a unique name and image for a product, and/or a service and/or a company in the consumers' mind. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Your brand represents who you are – your company values and influence.
Branding is the process that's involved in creating a unique name and image for a product, and/or a service and/or a company in the consumers' mind. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Your brand represents who you are. We take action in finding out your value and influence – the key to a perfect brand. We specialize in finding and creating the unique you – by first getting to know you – your brand.
A Good Marketing Plan Outlines the Principles of Marketing First – and Advertising Second. Through the art of marketing, your brand will reach new heights. Specific and custom-tailored strategies will shine your brand, and advertising will guide it. Advertising your brand is the engine to your marketing. We create a niche target audience that will be inspired by who you are. Advertising and Marketing are concepts that many people consider describing the same thing, selling a product or service to the marketplace. However, they are distinct concepts and understanding the difference is important to ensure you give due attention to each.
Shine your light and let the whole world see it!
Advertising refers to the process of promoting your product or service to the marketplace. Ensuring that you are effectively getting your product known to your target customers and emphasizing the benefits to them is important when it comes to driving successful sales. So, where marketing involves the ground work of branding and researching the needs of your target market, advertising is the process whereby you actually communicate with your target market.
Advertising Campaign is defined as a series of advertisement messages that share a single idea and theme which make up an Integrated Marketing Communication (IMC). In this platform we group the ideas, beliefs, and concepts into one large media base which can be communicated through numerous venues, television, radio, or online to name a few. We ensure that all forms of communications and messages are carefully linked together, and consistent with our marketing research that will be on identifying the most effective venues for our target audience. A product could have a terrific online campaign, but if your market research has identified seniors as the key target market that would not likely be the most effective use of your advertising dollars. For many target customers social media is becoming an ever more popular focus for advertising campaign as it can be a very inexpensive way to reach many different users.
Marketing VS Advertising
Some say that Marketing is the business outfit – while the Advertising is the business voice. When considering both advertising and marketing it is important that you take the time to address both aspects of selling your product comprehensively. Market research can be done comprehensively, but if the advertising does not take place the target market will never know about your product or service. Conversely, a brilliant advertising campaign can be launched, but if it targets the market inappropriately your product or service may not sell. Looking at both advertising and marketing and linking the market research to your advertising will ensure your work effectively drives the sales your business needs to succeed.